Training and further education

In a 3-day block event, the participants go through five phases of setting up a business in the service sector:

Phase 1 - Information gathering: The participants must examine the chances of realising their business ideas (service concept/realisation; demand potential; target groups, competitive advantages); they are supported in this by the Startup! -Web.

Phase 2 - Business plan: A meaningful plan supported by a business plan assistant must be drawn up.

Phase3 - Foundation: The constitutive decisions must be made (including: Borrowing, purchase/rent of buildings, purchase of business equipment, hiring, training).

Phase4 - Market entry: Entry into real competition (difficult customers, organisational chaos, time limits, capacity limits), decisions must be made for six simulated quarters.

Phase 5 - Closing: Company valuation; communicating the "story" for a sale. Shareholders' meeting and closing meeting.

The students should: - cope with information complexity in a start-up situation - prepare basic information and draw up a business plan - train entrepreneurial thinking and action in a start-up context - assess markets and market potential - formulate and assess customer benefits - make decisions in a team and with PC support 3 Contents In a 4-day block course, participants go through five phases of setting up a business in the service sector (fitness centre):

Phase1 - Information gathering: the participants must examine the chances of realising their business ideas (product concept/realisation; product life cycle/demand potential; target groups, competitive advantages); they will find support for this from the Startup!-Web.

Phase 2 - Business plan: A meaningful plan must be drawn up with the support of a business plan assistant.

Phase3 - Foundation: The constitutive decisions must be made (including: Borrowing, purchase/rent of buildings, purchase of business equipment, hiring, training).

Phase4 - Market entry: Entry into real competition (difficult customers, organisational chaos, time limits, capacity limits), decisions must be made for eight simulated quarters.

Phase 5 - Closing: Company valuation; communicating the "story" for a sale. Shareholders' meeting and final discussion.

The seminar covers the development of initial approaches to business ideas, their evaluation and their realisation in a business plan. The focus is on the following aspects in particular: Location decision, choice of legal form, taxes, personnel, marketing, financing.

Students understand the management of innovations as a central task of corporate management. They know the strategic and operational aspects of corporate innovation management and are familiar with the forces that promote and inhibit innovation.

1. fundamentals of innovation management

2. strategic innovation management

3. operational innovation management

4. collection and generation of ideas

5. protection of innovations

6 Resistance to innovation

7. actors in the innovation process

8 Success and failure factors

Based on a business plan structure and a "business case", the students should work on specific examples. Initially, the assessment of the market side plays a dominant role and later the financing options for setting up a company. The developed plans are analysed with regard to their informative value.