E-Commerce (B.Sc.)
What makes this degree programme special?
- Many labs with state-of-the-art techniques and software for innovative scenarios (Augmented Reality, Think Cell, E-Commerce Lab, Mobile App Lab)
- Jena is a technology location for e-commerce, digital companies and the Internet economy.
- also as an option with in-depth practice in cooperating companies
What is the structure of the programme?
Fundamentals
Essential basics are first taught in the degree programme. These include modules on mathematics, e-business and business informatics. The basics of economics are also an important foundation in e-commerce studies. Other business-oriented modules are, for example:
- Introduction to Economics
- Mathematics and Statistics
- Accounting and Controlling
- Marketing and technical sales
Another important subject area is information technology and the technical basics of e-commerce systems. Here, several modules teach relevant competences for action. Some example modules:
- Object-oriented modelling and programming
- Databases and data warehouse
- Web engineering and distributed systems
- Shop management and web shop project
- Social Commerce
With the help of elective modules and the practical experience from the accompanying internship, students can prepare themselves for their later professional tasks in an interest-specific way.
Elective modules
Elective modules are offered, for example
- Business Model Innovation
- E-Entrepreneurship
- Trends and technologies in online commerce
- requirements engineering
Module overview
What are the entry requirements?
- Higher education entrance qualification (Abitur), subject-related higher education entrance qualification or entrance qualification for a university of applied sciences (Fachhochschulreife)
- You don't have a higher education entrance qualification but you have work experience? Find out about studying without High School Diploma.
- Did you complete your school or university education abroad? Please note the admission requirements for studying in Germany.
- An 8-week pre-study internship must be completed (can be made up by the end of the 2nd semester; can be divided into 2 x 4 weeks). Possible areas include: marketing and sales, development and web programming, project management and software development.
What career prospects do I have after completing my studies?
The graduate of the e-commerce degree programme is a generalist in the internet economy who knows how to connect worlds. Time, space, social and technical boundaries are increasingly fading into the background for digital ventures. The skills imparted open up immediate opportunities for employment in diverse areas of the internet economy.
E-commerce graduates have sound knowledge, skills and methods to identify, understand, evaluate, design and apply digital value creation systems, digital business and transformation processes as well as internet-based technologies.
Who should I contact if I have any questions?
What other degree programmes might also interest me?
