E-Commerce

Fundamentals

Essential basics are first taught in the degree programme. These include modules on mathematics, e-business and business informatics. The basics of economics are also an important foundation in e-commerce studies. Other business-oriented modules are, for example:

• Introduction to Economics
• Mathematics and Statistics
• Accounting and Controlling
• Marketing and technical sales

Another important subject area is information technology and the technical basics of e-commerce systems. Here, several modules teach relevant competences for action. Some example modules:

• Object-oriented modelling and programming
• Databases and data warehouse
• Web engineering and distributed systems
• Shop management and web shop project
• Social Commerce

With the help of elective modules and the practical experience from the accompanying internship, students can prepare themselves for their later professional tasks in an interest-specific way.

Elective modules

Elective modules are offered, for example

• Business Model Innovation
• E-Entrepreneurship
• Trends and technologies in online commerce
• requirements engineering